December 3, 2022


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7 Email Testing Best Practices to Help You Work Smarter

E mail consumers (like Gmail, Apple Mail, Outlook), functioning techniques and devices change commonly. Mainly because there are additional than 300,000 diverse rendering opportunities, email testing is definitely the only way to verify how your e mail will look when it comes in your subscriber’s inbox.

But sorting by way of preview after preview is time-consuming. When’s the very last time you took a minute to assess how comprehensive and effective your screening processes definitely are?

We compiled this list of seven e mail testing most effective tactics from our team of Litmus email experts to enable you uncover new methods to check smarter and get flawless e-mails out the doorway quicker.

1. Know which email customers issue for your audience

Our Litmus consumer assistance crew is usually questioned about the most preferred e mail consumers, and you can locate that information and facts current every thirty day period on our e-mail customer market place share website page.

Whilst knowing the most common e mail clientele can assist you hold a pulse on tendencies, smarter tests commences by understanding which e-mail purchasers your one of a kind subscribers are most most likely to use.

Litmus E-mail Analytics can assist you determine precisely what those are, so you know which e mail shoppers to concentrate your consideration on when you’re building email messages.

With that perception, you do not have to waste time trying to make a preview search ideal in Outlook 2010, for illustration, if you don’t have users opening in it.

2. Arrange your e-mail client screening lists

With our Litmus E-mail Tests Profiles aspect (for In addition and Enterprise programs), you can generate personalized lists of e mail purchasers and devices that are applicable to your business enterprise and workflow–and label them in a way that tends to make feeling to your crew.

Irrespective of whether you want to spot some e-mail shoppers in a “troublemaker” list, or make a further for “Dark Mode,” you can toggle involving preset lists of e-mail customers and devices to effortlessly debug your concept whilst you build–-all the way up to your ultimate pre-send check.

If you make very last minute edits and will need to run another swift exam right before you strike “send,” E mail Screening Profiles make it quick to discover which to operate. And, you can very easily produce, edit and delete lists if your business needs modify.

Maintain in thoughts that the email client defaults you set for you do not apply to other people who may well be on your Litmus account, and that each and every Litmus person has their personal exclusive Litmus exam address to e mail in tests.

Email Testing Profiles in Litmus Litmus Email Screening Profiles

3. Know you are tests for the newest devices

Apple introduced the Apple iphone 14 in September 2022, and some analysts are predicting that it could provide up to 200 million models.  It is intelligent to know what subscribers who’ve up to date their products (or quickly will) encounter on them. To supply that perception, Litmus’ electronic mail client assistance has expanded to contain the most current devices:

  • Iphone 14 (iOS16)
  • Iphone 14 Darkish (iOS16)
  • Iphone 14 Pro Max (iOS16)
  • Iphone 14 Professional Max Dim (iOS16)

Need to exam how the most recent iOS would render on an older Apple iphone machine in previews? You can refer to the resolution sizing of equipment to realize the rendering. For example, the Iphone 14 shares the same resolution as the Apple iphone 13 and 12. That indicates you can glance to the newest email consumer previews for Iphone 14 (iOS16), to see how the Iphone 13 and 12 would also render on iOS 16.

4. Preview electronic mail from the subscriber’s place of watch

ESPs can make tweaks to the code upon sending, which could impact rendering. For the reason that your subscribers will be obtaining the e-mail sent from the ESP, you should really examination a mail from your ESP to Litmus. That way, you are certain to see what they’ll see – and can capture any problems prompted by the ESP.

(Sending in your check also makes certain you get abbreviated Spam Examination success at the bottom of your Litmus Previews & QA tab).

Pro Suggestion: You can far better handle your preview use in Litmus Builder by ready to test the previews right until you are shut to done. If there are problematic previews, decide on only those people (or add them to the “troublemaker” record we described earlier mentioned) so you are only concentrating on running the previews you need to have.

(Bought preview requests? Electronic mail hello [email protected] to share your requests. Our engineering and item groups adore to listen to what people today want future!) 

5. Ensure your emails are conducive to subscriber action

The most perfect e mail in the planet may get dropped in the shuffle if subscribers cannot accessibility it swiftly. If the loading pace for an e mail is for a longer time than a single next, Litmus e-mail designer Hannah Tiner helps make guaranteed to investigate if the electronic mail demands further compressing (due to the fact longer load moments can be expected for lengthy or image-hefty e-mail). A Litmus Exam exhibits you how a lot of images are in your e mail, the dimension of each individual picture, and the full dimensions of all of the photographs.

    Tiner also endorses examining:

6. Really do not skip the spam examination

The days of staying away from specified phrases to keep away from the spam filter are in excess of (and the nuances of e-mail deliverability and components that determine if your email messages make it to the inbox is significantly a lot more intricate than steering clear of a phrase).

Observe best practices for authentication and engagement to steer clear of remaining marked as spam–and often carve in time for Spam Testing so you can location any concerns that would affect your mail (or stop your information from achieving your viewers).

7. Use integrations to your gain

When you can preview, check, and troubleshoot your emails with out introducing the need to switch again and forth amongst resources, you can simplify screening even more and streamline your output method. Litmus ESP integrations  and the Litmus Extension (which now supports Klayvio end users) make it effortless to take a look at emails—in some ESPs which include those people with dynamic content—with a solitary click on.