November 29, 2022


Committed to excellent business

The Litmus Team’s Favorite Emails of October 2022

It’s ooky spooky time, but that does not necessarily mean all e-mail have to be stuffed with pumpkins, ghosts, and all factors creepy.

Whilst we observed a lot of Halloween-themed e-mails final month, it’s nonetheless a good time for businesses to send out their company-as-usual e-mails. All around this time of the yr, there is usually converse of the holidays in advance (aka the busiest buying time of the year), so makes optimize on those who prepare forward by alluding to what’s to arrive in their electronic mail campaigns—which we observed also saw in Oct 2022.

Verify out the Litmus team’s favourite email messages from the last thirty day period:

Enable Scout

Subject Line: Not each individual bear can be smarter than the regular
Preview Text: Yogi may well be robust on picnic baskets, but how’s his salmon catching?

Help Scout Email

This e-mail caught our eye due to the fact the topic line and preview textual content ended up so refreshingly random in our do the job inbox. The use of personalization at the finish of the initial paragraph (as a substitute of the commencing) was a fantastic shock. The writer’s playful tone and use of equally timely and vintage pop tradition references designed the email really feel like it was a concept from a good friend. But it is really the combination of that with an insightful takeaway that produced us shell out nearer interest to their weekly email messages at any time because.


Issue Line: Hello there Holidays 👋
Preview Textual content: It’s by no means way too early to start out placing the holiday break temper.

This electronic mail strike at the proper time. We’re getting toward the conclude of Oct and we have nearly experienced our fill of spooky films, so this subtle intro welcoming the holiday seasons caught our eye! The photographs are lovely and we adore the straightforward animated gifs for some of these to show numerous views of the exact same merchandise. It sets the best cozy, hygge mood!


Subject matter Line: Our VP of Creative’s oil mask trick
Preview Textual content: She’s major the artistic eyesight at Prose and sharing her tricks for much healthier hair

It is normally good to hear guidelines from folks who essentially function at the businesses you are obtaining from, as they have the best recommendations—which is why we enjoy this electronic mail from Prose. It is also great to meet folks who operate at the organization, as it gives a human component to a brand—which is generally a winning transfer.

Focus on

Subject matter Line: Go all out for Halloween 🎃
Preview Text: Want contactless searching? Consider Exact same Day Delivery or totally free Push Up.

This electronic mail from Focus on has been individualized dependent on what the recipient has procured in the earlier, which is a tremendous successful personalization device. The limited block sections are easily digestible and make for a slick, however participating email.


Matter Line: A few techniques to know the aspiration
Preview Textual content: Desktop, mobile, or internet – convey your vision to lifestyle with Acrobat Pro.

The e-mail was very simple and cleanse although however getting the awesome animated GIF header with bundled personalization. It well balanced out function and flare really very well. Click here to see the GIF in action.