December 3, 2022


Committed to excellent business

The State of European SaaS

As we go on via a international economic downturn, every single industry is confronted with a set of problems and prospects.

SaaS is no exception. We have seen the headlines of selecting freezes, layoffs, and weak inventory performances. But thankfully, it is not all doom and gloom. In fact, TechCrunch not long ago shared a vivid place that U.S. enterprise capital exercise in the third quarter “was considerably from catastrophic”, suggesting it could even be an great time to build a SaaS small business. 

Recognizing the regional nuances of our marketplace, I’ve been fascinated to listen to from partners, clients, and other SaaS leaders throughout the world. Previous thirty day period, I was lucky to pay a visit to G2’s London office and also communicate at SaaStock in Dublin. 

The Accel 2022 Euroscape 

At SaaStock in Dublin, I relished connecting with Philippe Botteri, lover at Accel, shortly immediately after he and Accel VP Richard Kotite unveiled The Accel 2022 Euroscape. The topic of this year’s report is “The Reset” — and the introduction of their investigation speaks to specifically why it is time to method SaaS in Europe with a fresh frame of mind:

“On the community facet, $1.6T of sector capitalization has been shed in the worldwide Euroscape cloud Index with the average ahead revenue multiples plunging from 17x a year ago to 6x right now. On the personal facet, cloud funding in Europe, Israel, and the US is down 42% in Q3.”

Even with this a great deal-wanted reset, Accel notes that developments like electronic transformation and shifting to the cloud remain solid. Additionally, while the over-all funding decline in Europe and Israel is consistent with what’s been happening in the U.S., we have even now found massive rounds of investment taking place more than the earlier 12 months.

The position of buyer centricity in European SaaS winners 

Knowing that it is however possible to acquire in a down marketplace, who are the Euroscape leaders that have collectively raised $8B? And, what are the keys to their achievements?

A person commonality they share, which I was happy to find out, is that they are fueled by larger scores and extra opinions on G2.

Screen Shot 2022-11-09 at 11.12.57 AM

For context, G2 scores items and distributors based on the 1.9M+ confirmed peer critiques gathered from our consumer community, as perfectly as details aggregated from on line resources and social networks.  With this methodology in head, European SaaS firms who have larger G2 scores – and thus have better purchaser fulfillment – are far more probably to be sector leaders. 

It is generally been crucial to have content prospects, but during times like these, it’s important to double down on dealing with your prospects as your most important marketing and advertising assets.

My takeaways and forecast

Even though SaaS investment decision will possible be down for at the very least a several quarters, we keep on being extremely bullish on the prospects for European and world SaaS innovation and advancement.


We fulfilled so quite a few higher-electrical power SaaS leaders and business people in Dublin who are developing the subsequent era of high-worth SaaS applications. Consequently, we’re assured far more world leaders like UiPath, Celonis, and Miro will arise from Europe.

We’ve also shared our 5 key classes uncovered on how to temperature an economic downturn, offering far more insights on how to endure and ultimately prosper by these complicated times.